What’s New in AR: Hot Platform Updates from Apple, Google, and Unity
2020 has thus far proven to be a big year for augmented reality. The year began with substantial 5G deployments that set the stage for new possibilities for AR use cases due to much-improved speed and latency. And with the global pandemic bolstering demand for …
Augmented Reality (AR) is a Game Changer for Marketers
In one scene of the 2002 film Minority Report, set in the year 2054, Tom Cruise’s character is walking through the lobby of a futuristic building. As he walks, voices call out to him, “Welcome back, John Anderton.” The ad tech of Minority Report’s future …
The Race to Launch Augmented Reality Mobile Apps is Wide Open
It’s easier than ever to launch an AR app, no matter your business size. When augmented reality (AR) first materialized in the public’s awareness, it was often dismissed as “eye candy” – an engaging but superficial way to make a product or brand sizzle. Even …
“Future” Tech That’s Hiding in Plain Sight: Augmented Reality
As hot as stories about artificial intelligence (AI), augmented reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in recent months, we often can’t help but think of these technologies as a long way off from mainstream adoption. Movies like Ready Player One and Avengers: Infinity …
Top 5 Reasons to Choose Augmented Reality for Marketing
There was a time when we only thought about the things AR/VR could do for us let alone actually think about the limitless number of applications we built leveraging such technology. At present, Augmented Reality is blurring the lines between what is real and computer …
AR/VR News Roundup MAY 2018
Christmas came early for VIVE FANS, As HTC introduces new updates to their VIVE FOCUS VR HEADSET HTC displayed the new Update for HTC VIVE Focus system (Update 2.0). It adds some really exciting features to the headset. Also, the new companion app for HTC …
Augmented Reality Roundup: Fresh AR Eye Candy and Tech Milestones from the Past Six Months
Just two years ago, virtual reality (VR) was the chosen one of the VR/AR tech pairing, and Pokémon Go was nothing but whispers and safely-guarded intellectual property. Back then, it seemed as if only futurists were bullish on augmented reality (AR), the offshoot of VR …
How Apple ARKit is helping developers build better Augmented Reality Apps
Augmented reality (AR) is the way software uses your cell phone’s camera to create the illusion that everything from simple everyday objects to fantastical creatures are literally steps away from you and most capable of interacting with the space or objects around you (remember the …
