A dedicated restaurant mobile app should serve as a digital extension of your restaurant…
…allowing customers to engage with your restaurants from anywhere. In addition to increasing customer satisfaction, offering easy-to-use mobile ordering and a fully-optimized digital restaurant experience will increase customer lifetime value and your business’ profitability.
CitrusBits has built mobile apps for restaurant and meal delivery businesses such as Burger King, Urban Plates, Zen Classics, and Nomme (acquired by DoorDash). Our extensive experience encompasses all aspects of a best-of-breed digital restaurant experience, including the following:
Allow your customers to order ahead for delivery, pickup, or dine-in, with options for curbside pickup or contactless delivery. Mobile ordering is not only convenient for your customers; it can also reduce overhead costs and quicken the flow of customers in and out of your restaurants.
Mobile ordering requires a versatile menu system (for order customization), geolocation/geofencing, and a proven and reliable ecommerce backend to take and process the orders.
Any mobile ordering solution will require a robust integration with your restaurant POS system, so that orders can flow into your restaurants to be fulfilled. The CitrusBits team can work with any major POS system to ensure your mobile orders are received just as seamlessly as your counter or drive-thru orders.
Want to build your own POS system? Our extensive restaurant experience allows us to build custom POS solutions that are designed to meet your restaurants’ unique operational needs.
When it comes to the logistics of food delivery, it’s important to ensure that orders are quickly connected to drivers and that drivers are routed to their destinations in the most expedient fashion. Our team has deep expertise integrating with delivery providers and even building proprietary navigation and routing systems for delivery-oriented businesses.
Through our partner Bluedot, we can also build in geofencing capabilities to ensure your customers get their food fresh and fast upon arrival for pickup, whether they’re curbside, taking away, or in a drive-thru lane.
Loyalty, Rewards, and Gamification
A big part of the upside a restaurant mobile app can offer relates to repeat business. To the extent your app encourages customers to buy more frequently from you, your business stands to realize substantial gains in profitability.
This is where a digital loyalty program or rewards program can be beneficial. CitrusBits can work with your marketing team to design a digital loyalty program that offers timely incentives and an enjoyable “gamified” experience to encourage repeat business.
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Reasons why your restaurant needs a mobile app
70 percent of customers prefer to order using a restaurant app or a website over a third-party app. Meanwhile, 52 percent of Americans rely more on a restaurant’s website or app in comparison to other outlets. (Source: QSR magazine)
Customers have taken an astute bias towards their mobile devices – using it for almost everything, from paying bills and online shopping to ordering their food!
Mobile apps are a one-stop solution and smartphones are a digital replica of our real world and customers want everything within this digital space. And in a highly digitized world it will help restaurateurs like yourself cater to as well as engage with your customers.
A restaurant mobile app acts as a digital outlet for restauranteurs to connect with customers and grow marketing channels but also makes it convenient for the customers to access menus, order and book reservations, find information on working hours, delivery options, etc. all in a tap.
Why you need to upgrade your existing restaurant mobile app
When was the last time you upgraded your restaurant mobile app? Does your restaurant app lack a better-looking and feel-good UX or is it one of the following features?
Let’s upgrade your restaurant mobile app.
- Mobile Payments & POS Integration
- Mobile Loyalty Program
- Online Ordering
- Advocacy Rewards (Word-of-Mouth Marketing)
- Push notifications
- GPS Integration
CitrusBits upgraded Burger King’s app that resulted in 400,000 monthly user acquisitions, 1.3 million monthly engagements, and a 1000% ROI. From averaging one and two star reviews, the Burger King App went to an impressive 4.5 star average rating over millions of users within the six months following its launch.
How a mobile app can help your restaurant business
A research by Ohio State University reveals that:
- 60% of restaurant startups fail during the first year of operation
- 80% of restaurants go bankrupt within five years of opening-up
Investing in a restaurant mobile app can help you avoid failure and provide your restaurant business with more security – opening it to a wide range of customers.
It’s simple – more customers mean more engagement and more engagement means more ROI!
All the major QSR brands like Burger King and Starbucks are using mobile apps to stay on top of their game with creative stunts blended with rewards and promotions. For instance, Burger King raised the bar for its marketing by encouraging the use of its app with unique offers. It experienced a meteoric rise in its restaurant app’s downloads as well as its sales.
Starbucks gets 40% of its total sales from its app. It’s amazing rewards program and features, keep its regulars loyal.
A restaurant mobile app will help you garner loyal customers. People will likely use a restaurant app they downloaded.