A dedicated restaurant mobile app can serve as a digital extension of your restaurant…
…allowing customers to engage with your restaurants from anywhere. In addition to increasing customer satisfaction, offering easy-to-use mobile ordering and other aspects of a digital restaurant experience can increase customer lifetime value and your business’ profitability by reducing dependence on expensive 3rd party aggregator platforms.
CitrusBits has built mobile apps for restaurant and meal delivery businesses such as Burger King, Urban Plates, Zen Classics, and Nomme (acquired by DoorDash). Our extensive experience encompasses all aspects of a best-of-breed digital restaurant experience, including the following:
Allow your customers to order ahead for delivery, pickup, or dine-in, with options for curbside pickup or contactless delivery. Mobile ordering is not only convenient for your customers; it can also reduce overhead costs and quicken the flow of customers in and out of your restaurants.
Mobile ordering requires a versatile menu system (for order customization), geolocation to ensure orders are routed to the appropriate store, and a proven and reliable ecommerce backend to take and process the orders.
Any mobile ordering solution will require a robust integration with your restaurant POS system, so that orders can flow into your restaurants to be fulfilled. The CitrusBits team can work with any major POS system to ensure your mobile orders are received just as seamlessly as your counter or drive-thru orders.
Want to build your own POS system? Our extensive restaurant experience allows us to build custom POS solutions that are designed to meet your restaurants’ unique operational needs.
When it comes to the logistics of food delivery, it’s important to ensure that orders are quickly connected to drivers and that drivers are routed to their destinations in the most expedient fashion. Our team has deep expertise integrating with delivery providers and even building proprietary navigation and routing systems for delivery-oriented businesses.
Loyalty, Rewards, and Gamification
A big part of the upside a restaurant mobile app can offer relates to repeat business. To the extent your app encourages customers to buy more frequently from you, your business stands to realize substantial gains in profitability.
This is where a digital loyalty program or rewards program can be beneficial. CitrusBits can work with your marketing team to design a digital loyalty program that offers timely incentives and an enjoyable “gamified” experience to encourage repeat business.