How to Optimize Mobile App for App Store?

How to Optimize Mobile App for App Store?

Mobile apps optimization or optimizing mobile apps is called to be the crucial piece of the mobile app marketing. After developing any mobile application, the next question of every developer or general user is only one, that is how to increase the visibility of app on the relevant app store and get more, and more installs.

The question arises why to optimize mobile apps? The answer is simple because it is not every app that gets high ranking and greater visibility. Recently, at Google I/O, Ankit Jain reported, “For the average app, search makes up the vast majority of installs.” That means if you are not using the mobile apps strategies or tools to increase the app search ranking then you are missing out the most important discovery channels available to your application.

To help our users to boost the app marketing strategy along with app store ranking, we have to make the list of tips and tricks to optimize mobile apps for the app store.

Choosing the Right App Name

It is not the unique name that always works.  The recent research over ASO and Msystem has revealed that including the relevant keyword in the app name is the best idea that always gives the best result. The apps containing the relevant keyword in their main name get the chances of 11% higher ranking than applications without a little or no keyword at all.


Choosing right category is something else but not choosing the category at all can be harmful for the application. If you want your application to influence the rankings for a specific area, then you must choose the category and right category. Here the point to remember is that in addition to choosing category, it is also important, it must be based on the level of competition and generated revenue.

Keyword Research

First one is keyword research that is much like SEO. There are dedicated tools like App Annie, SensorTower and much more that assist their users how they can add relevant content on their page. The relevant content and sought after terms will let you lead potential users to the application. Here the main trick is to get the right balance between the different levels of difficulty and traffic. Here the main point to understand is that some words are worth competing for. The more organic traffic will bring the most relevant result.

App Description

Your user is not interested in a keyword at all. He needs the proper app description because it will tell a lot about your application. Here the point to remember is that keyword, or important word research is best for getting results out of Apple’s algorithms, but your readers are more interested in reading app description to decide whether to install the application. Carefully write the description and do not contain those texts that might suggest otherwise.

Standout with a Unique Logo/Icon

Your app is not the only app on any particular subject. The users are always looking for a lot number of options. Here the visual icon or logo is the first impression that may catch the attention of the user. Logo or icon is an important element that counts. When deciding about icon or logo design, it is important to note that, the App Store varies in their approach and rendering of app icons. App Store has present standards for its idea size, the color scheme of app icons designed to match the requirement of the operating system.

Including Screenshots and Videos

Adding screenshots and videos is a great idea to give your customer the better insight of your application. Relevant screenshots and videos are a nevertheless less with description. Images and videos convey more about your product what it is and bring the descriptive text to a new life, permitting customers to visualize using the app before downloading it. Adding three to four screenshots is enough.

Increasing Traffic with External Promotion

One page optimization is the great tool in the mobile marketing kid. It is widely called that Apple factor in the application’s total page visits and product page backlinks when determining the search and overall ranking of application. In simple words, the more traffic on your app you drive to your listing, the higher it will rank in the search results. To drive more and more traffic, start building online presence about the application with content and social media, soliciting reviews and press, and investing in online marketing and advertising.

Competitive Research

Keeping an eye on the activities of competitors is a factor whose requirement can never be optimized. The best way what you should do with your app or what strategy you must adopt in the App Store is to staying in touch with the activities of competitors and exploring certain keywords you might not focusing. Start using measuring tools to update the application page frequently.


One of the most important things in the app store and mobile app optimization is that one size does not fit all. The app developers need to understand the importance of using local language or keywords in case of offering regional based apps. The apps being searched from the UK required different kinds of keywords as compared to those being searched from the US. Try to include slang words, local phrases, and cultural references to make the strong presence of an app in each specific location.


The one-liner of the article is that the developers need to understand the importance of behavior of potential users who are deciding to install an application. Creating an emotional shopping experience is what the developers need to put into the mind of their users, and all these can be best attained via strategies mentioned above. Of course, mobile apps optimization is a continuous process. A successful mobile apps optimization strategy requires a keen eye, a penchant for analytics, regular check-ins. Start managing this, and your investment will really pay off.

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