Mobile app use jumps by 115% in 2013
By the end of last year, Apple’s App Store had brought in $10 billion, 3 billion iOS apps had been downloaded in December alone and Gartner was predicting that 1 billion mobile devices running Android would shop in 2014. Both the Apple App Store and Google Play reached the 1 million apps mark and web use via mobile devices made a dent in traditional web’s traffic. What else happened in the mobile world last year? According to numbers released by analytics company Flurry, mobile app use jumped 115%.
According to Flurry, every single app category saw an increase during 2013 – and two saw a year-over-year increase of more than 100%. The overall winner last year was Messaging & Social apps, which saw an increase of a whopping 203%! Utility & Productivity apps saw a boost of 149%, certainly a big number but not too surprising when you think about how much mobile is seeping into users’ everyday lives and taking over tasks historically performed with other tools. Other categories that already had good app representation – such as games, music and fitness – saw good growth, but to a lesser degree.