Is Banner Ad the Best App Monetization Method
The mobile app monetization strategies are adapting at a rapid pace. As the technology is evolving, new engagement ways are coming along. The brands are trying to understand the ecosystem but the overall situation when it comes to app monetization is pretty mixed up. The banner advertising being the top contender on the list looks to stay for a long haul. The reason is that either people don’t know the possibilities or they want to stick to the tested strategies and don’t want to experiment.
In this article, we’re going to look at the banner advertising as an app monetization strategy and what could positively intervene and took a market share of this format of advertising. There is no doubt that apps development is growing and the mobile adoption is one of the reasons of that. The entrepreneurs and startups are creating their ideas based on mobile platform.
That being said, the purpose is to help guide app developers, entrepreneurs, and startup founders who are about to make their app monetization decisions.
Let’s get into this and look at the pros and cons of banner advertising:
Pros of Banner Advertising
1: Quick Access: It’s obvious that you get your hands on the banner advertising as soon as you apply and within no time you can put your code into the app and start the monetization.
2: The Pool of Ad Companies: One of the perks of banner advertising is that there are lots of ad companies that are available with you can sign up with as a publisher and make it happen. For instance, Admob, Admoda, Flurry, Madvertise, and Airpush to name a few.
3: Disabling Issue: Unlike the PPC networks where publishers complain about being banned from the network or about websites that don’t qualify on a certain network, there is almost no such issue with the app monetization.
Cons of Banner Advertising
1: A Long Process: Money making via mobile app doesn’t happen that quickly. It may not happen with a few mobile apps that you’ve rolled out on Play store or iOS store. You have to be pretty consistent with the app development as well as with the promotion of the apps. It does take the time to make money off of mobile apps. It’s a marathon, not a sprint.
2: Only Successful Apps yield results: A harsh reality is that not every app on App store or Play store successfully makes money. If an app goes viral somehow, then the game changes for itself as well as the maker, otherwise, it’s a process that the app development companies have to live with it.
3: It Annoys users: When it comes to user-interface and user-experience, it does affect the app’s brand because banner ads somehow disturbs the users even though nowadays app development companies try to put the banner ads into the mobile apps in a way that they don’t cut off the menu or any other option, they usually use the bottom or top of the specific screens to display the banner ads but it’s a fact that not every user is okay with the banner ads.
App Monetization in 2017
It’s extremely important to look at the app monetization ecosystem through the prism of 2017. Today, brands are trying to provide the best user-experience to the users whether it’s a website, blog, or an app, which is why a trend of native advertising seems to be growing.
It’s absolutely clear that banner advertising does work only if the app is extremely popular and has an active user base of at least 100,000 people.
The only option that remains in the hand is keep learning from the previous app and keep producing the apps along the way. Rovio made 51 mobile games that failed and then they managed to pull something off and finally created the Angry Birds that changed everything for them.
So, to answer that question: Is banner ad the best app monetization method?
Well, it’s tough to agree that it is. Because the possibilities are wider on the other side and odds of winning at banner advertising’s side are lesser.
Sure, anyone can try the banner ads to monetize their mobile app, but no one can guarantee that everyone will succeed in that app monetization model.
In-app purchases and native advertising look promising options that might be widely adopted in mobile apps monetization arena this year.
What would you choose if you were to start monetizing your mobile app?