Brad Jefferson

Director of Product Management

As Director of Product Management at CitrusBits, Brad works in partnership with our clients to define a focused product vision and execution strategy that is optimized for success across value, usability, viability and feasibility. Utilizing design thinking principles, Brad will work with our clients and team from discovery through delivery to drive the execution of innovative digital products that are delivered on time, on budget, with maximum quality. Prior to joining CitrusBits, Brad led product initiatives in financial services (Intuit), entertainment/media (NBC Universal) and gaming industries across web, mobile, and OTT with an additional focus on leveraging emerging technologies such as machine learning and immersive technologies (AR/VR/MR).

In his free time, Brad enjoys cooking, travel and designing virtual reality interactive experiences. His karaoke “goto” song is “Try a Little Tenderness” by Otis Redding.